Snickers NFL | addressable campaign
Football fandom and half-time hunger can be a dangerous combo. For the 2025 season, we worked with Snickers & the NFL to create a series of bite sized addressable ads - calling penalties on a range of excessive fandoms.
Agency: Critical Mass / BBDO | director(s): Tao brothers
EP: Kimberly clarke | ECD: jen dorman| acd: tyler wong | sr Art director: Julia Meade